Wednesday 12th September 2012
A marketing campaign designed to persuade one million children to enjoy the benefits of nature has been launched.
The UK-wide campaign is big, bold and innovative - to be seen on billboards, in maternity units and on screen. Running the campaign is filmmaker David Bond, who has appointed himself Marketing Director of Nature, in an attempt to advertise the benefits of nature to the nation.
Please click here tp take the wild thing pledge, currently there are 905 pledges so please sign up and get behind David Bond on his crusade to encourage more people to spend less time watching screens, and more time outside enjoying nature.