Implementing Best Practice

Implementing Best Practice Book 6 – Marketing Services

Implementing Best Practice Book 6 – Marketing Services

£20.00

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Marketing is one of the most important activities of a successful School Age Childcare service. Most aspects of your childcare business will depend upon successful marketing. The overall marketing umbrella covers advertising, public relations, promotions and sales. Marketing is a process by which a childcare service is introduced and promoted to potential clients (i.e. parents/carers and children). Without marketing, your business may offer the best childcare service, but none of your potential clients would know about it.

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SKU: IBP-Book-6 Category:

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Implementing Best Practice Book 6 – Marketing School Age Childcare Services

Marketing is one of the most important activities of a successful School Age Childcare service. Most aspects of your childcare business will depend upon successful marketing. The overall marketing umbrella covers advertising, public relations, promotions and sales. Marketing is a process by which a childcare service is introduced and promoted to potential clients (i.e. parents/carers and children).

Without marketing, your business may offer the best childcare service, but none of your potential clients would know about it. Therefore without marketing, you may struggle to attract potential families to use your service and this subsequently will affect the overall sustainability of your business.

It is often challenging enough to set up a School Age Childcare business without also having to learn about how to market it. It’s not uncommon for new and small business owners to find themselves in the marketing role very quickly becoming overwhelmed. Don’t worry – there are some simple marketing basics or techniques that you can take or consider. It’s important to view marketing as an investment rather than as an expense – you need to have a clear understanding on where to start investing.

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