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Play Matters Project

Play Matters Project2019-05-07T13:44:39+01:00

Play Matters Project

‘Play Matters’ is a project funded by the Early Intervention Transformation Programme (EITP). It aims to ensure that policy makers, practitioners and parents understand that play is a vital part of childhood and is necessary for every child’s healthy development. It will also aim to support. promote, influence and facilitate play, providing sustainable and long lasting beliefs.

The Children & Young People’s Strategy Team in the Department of Education are leading the project which has three main elements:

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Play Shaper

Play Shaper is a programme of professional play development, training and guidance offered to a range of stakeholders who directly or indirectly influence play (policy makers, district councils, government departments, service providers, planning officers, PSNI, community representatives, health and social care professionals etc.) and is aimed at helping them understand the importance of play and leisure and their role in creating child-friendly and/or play-friendly communities.

Play Matters Image 2

Play Shaper

Play Shaper is a programme of professional play development, training and guidance offered to a range of stakeholders who directly or indirectly influence play (policy makers, district councils, government departments, service providers, planning officers, PSNI, community representatives, health and social care professionals etc.) and is aimed at helping them understand the importance of play and leisure and their role in creating child-friendly and/or play-friendly communities.

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Play For Parents Programme

The Play for Parents’ element of the programme aims to provide parents and the professionals who work with them the skills, knowledge and confidence to meaningfully play with their children and an understanding of the many benefits of play in relation to their child’s development. This will be delivered through play specific training for professionals who work directly with parents, play awareness programmes for parents and play modelling sessions for parents and children.

Play Matters Image 3

Play For Parents Programme

The Play for Parents’ element of the programme aims to provide parents professionals who work with them the skills, knowledge and confidence to meaningfully play with their children and an understanding of the many benefits of play in relation to their child’s development. This will be delivered through play specific training for professionals who work directly with parents, play awareness programmes for parents and play modelling sessions for parents and children.

Learn More
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Play Resources

Alongside the two main elements above the project also plans to distill a number of key play messages targeted at parents and professionals alike via a messaging campaign. This is planned to run across 12 months in tandem with the promotion of play and leisure linked to the DE ‘Helping Hand’ campaign in partnership with Government Advertising Unit. Alongside this a ‘Play Messaging’ schedule has been produced to align with published national events and will be shared via social media platforms over the next year.

Play Matters Image 4

Play Resources

Alongside the two main elements above the project also plans to distill a number of key play messages targeted at parents and professionals alike via a messaging campaign. This is planned to run across 12 months in tandem with the promotion of play and leisure linked to the DE ‘Helping Hand’ campaign in partnership with Government Advertising Unit. Alongside this a ‘Play Messaging’ schedule has been produced to align with published national events and will be shared via social media platforms over the next year.

Learn More

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