On Wednesday 7 August, families, communities, childcare and youth settings will celebrate Playday across the UK.

The theme for this year’s campaign is:

Play – the culture of childhood
Supporting play, fun and friendships

This year’s theme celebrates the rich and lively culture of children’s play. Every child plays – playfulness is a distinct feature of behaviour across generations and cultures. Playing generates a culture of childhood.

Playing is vital for children’s health, happiness, and creativity. Through play:

  • children develop a sense of, and value for culture
  • cultural exploration is encouraged, fostering an appreciation for diversity
  • children work together, negotiate, and build relationships.
  • children feel connected to each other and their neighbourhoods
  • children create and pass on games, songs and stories.

Play is every child’s right – on Playday and every day.

Get involved

  • Share our survey for children and young people on their play/how they spend their free time. Every response matters and supports our work in advocating for the right to play. The survey is open to children and young people to 18 years and living in Northern Ireland.
  • Download this year’s campaign poster and flyer.
  • We encourage you to reflect on and share your favourite play memories – the freedom you felt, the friends you made, and the fun you enjoyed. Help us shout about the power of play! Watch our play memories video.
  • Show your support for the Right to Play – print our flyer and share a selfie on social media on 7 August.
  • View our Play Activities page for ideas to get out and play.
  • Follow Playday on Facebook and X (Twitter) and share your plans on social media using the hashtags #Playday2024 and #PlayAndCulture, tag PlayBoard, or email info@playboard.org

Find out more about Playday on the Playday website www.playday.org.uk