PlayBoard, the lead organisation for children’s play in Northern Ireland, marked its 40th anniversary with a renewed call for the Executive to prioritise delivery of a Play Strategy for Northern Ireland.
Founded in 1985, PlayBoard emerged as a grassroots organisation during a period of deep social and political division. The organisation was established to respond to the needs of children and families who lacked safe and stimulating play opportunities.
As the political landscape began to shift in the late 1990s, PlayBoard’s role evolved. The organisation not only continued delivering community-based play opportunities but became central to the developing play and school-age childcare sectors, securing EU investment of over €12 million to support the growth of school-age childcare provision. It led the creation of playwork standards, training models and professional frameworks that laid the foundation for a more structured and recognised sector.
Throughout the 2000s, PlayBoard expanded its influence into wider policy and research. The organisation worked closely with government departments and local councils, highlighting the role of play in strengthening well-being, supporting learning and contributing to community cohesion. This period saw the development of local play strategies, increased investment in playparks and a growing understanding that play was not simply an activity, but a driver of positive social change.
In recent years, PlayBoard has continued to adapt to changing childhoods, shifting societal pressures and the unprecedented disruption brought by the COVID-19 pandemic. The organisation increased its focus on children’s rights, inclusive practice, digital and hybrid training models and evidence-based advocacy. During the pandemic, PlayBoard’s research and guidance played a critical role in highlighting how essential play is for children’s mental health and recovery.
Speaking at PlayBoard’s 40th Anniversary conference on World Children’s Day, 20 November, PlayBoard CEO Alan Herron reflected on the organisation’s journey, saying:
“Reaching 40 years is not just a significant milestone – it is a moment for reflection. It reminds us why PlayBoard was established, the communities and individuals that have shaped us, and the incredible resilience shown by children across each of the past four decades. PlayBoard’s journey tells a story of commitment, collaboration and a belief that play has the power to strengthen children, families and communities in ways few other things can.“
Alan continued:
“Despite 40 years of work, there remains much to do. It is clearer than ever that play underpins many of the core outcomes the NI Executive is seeking to deliver. Put simply, play supports children’s education, learning and skills development, promotes physical and emotional health, strengthens family and community cohesion and enhances social inclusion.
While other UK regions have clear Play Strategies, Northern Ireland continues without one. Our children deserve the same commitment to their well-being. On our 40th anniversary, we are therefore calling on the Executive to reflect on the significant progress being made in other parts of the UK by prioritising the development of a Play Strategy for Northern Ireland.
The world is changing rapidly. Technology, pressures on families, and economic challenges are reshaping childhood in ways we could not have predicted 40 years ago. But one thing has not changed – children need time, space, and freedom to play. As we look ahead, PlayBoard will continue to champion this right with passion and purpose. We stand ready to work with government, partners, and communities to develop a regional Play Strategy that truly meets the needs of Northern Ireland’s children.”
Junior Minister Reilly and Junior Minister Bunting, who officially opened the event, congratulated PlayBoard on its 40th anniversary and expressed their sincere appreciation for the organisation’s longstanding commitment to advancing the play agenda across Northern Ireland. The Ministers acknowledged the importance of play and the need for safe, enriching and inclusive play opportunities for every child in Northern Ireland.
PlayBoard extends a heartfelt thank you to all the exceptional conference speakers, and to Junior Ministers Reilly and Bunting, for officially opening the event. The organisation is also grateful to every delegate who came together and pledged their commitment to championing every child’s right to play. The conversations sparked throughout the day were genuinely energising and offered real hope for what lies ahead for the world of PLAY in Northern Ireland.
