Produced by Ardmore, the animation has been created to showcase PlayBoard’s work as a part of the wider OUR Generation project and document the legacy of our work over the past three years.
In the animation, the viewer follows Archie Bear as he explains how important play is for children and adults, and how it can help build resilience and bridge divisions. It tells the story of how PlayBoard was founded to promote play at a time of conflict in Northern Ireland and how the OUR Generation programme has sought to address the impact of the conflict through play.
The animation was launched at a celebration event on 31 March at Girdwood Hub, Belfast which showcased the achievements of the programme delivered in primary schools and childcare settings within the Urban Village Areas in Belfast and Derry/Londonderry over the past three years. Read more.